Guest blogging is the art of writing compelling and eye catching content and offering it to topical sites in the same niche as your business. Often written using a pen name and containing a link back to your site. This has the dual effect of being good for SEO – a context relevant link back to your site from a genuine blog or site about your niche – and also generating immediate direct traffic as some readers of this relevant blog click your link.
Some blogs invite guest posts, others the approach needs to be more diplomatic – offering real value to the readers of the blog. If you become an expert in your niche you may even receive invitations to make a guest blog post on other popular sites. This can have a huge impact on your visibility, traffic and profits. As always in the current Internet marketing climate – great content is the key to success.