A link farm is a site or page which exists with the primary purpose of linking to other sites or pages. These sites are often part of a group or the same ownership structure and the existence of the link farm is purely for the purpose of trying to game the search engines by obtaining the appearance of a higher number of inbound links than could otherwise be achieved. Whilst these sites are often of little use to end users and the links are often compiled using some automated methods, it appears search engines have not fully negated their effects. Having said that, as search engines get better at determining whether links are relevant and come from sites that are connected and have relevant content the benefits of using link farms will continue to diminish.