With the popularity of portable media devices (driven by the Apple led iPod boom) it’s natural that businesses and marketers would seek to connect to these users. A podcast is a recorded audio show, presentation or other entertaining or interesting recorded media which is then subsequently made available for download.
Users can then take the podcast with them on their portable media device for consumption at their leisure. Audio is a powerful tool and podcasts have the potential to go viral as users share links and discuss the content on social media sites. As video formats have become more advanced and devices more capable of storing and playing video, video podcasts have become more popular.