RSS aggregators, commonly also known as news readers, are either a locally run piece of software or a Web application (such as Google News Reader) which combines several sources of syndicated web content (feeds) such as news, blog posts, latest videos and other such content into one easy to read location. End users find this useful as they can quickly see any new posts on all their favourite sites, blogs and news sources. This is particularly important to workers in one specialist field – an Internet Marketer could get the latest feeds from all their favourite SEO blogs together so as to avoid ever missing content. The beauty of this method to end users is that there no need to sign up to e-mail lists exposing themselves to unwanted marketing. They can simply subscribe/unsubscribe to whatever feeds they want easily and within the system.
Other sites may use forms of news reader to aggregate topical headlines from across their industry for their visitors. For example a poker site may choose to aggregate poker blogs from across the web that share the same ethos as the site into a ‘blogs feed’ section for easy consumption by their readers. Becoming syndicated in this way is a great way for sites to pick up additional inbound links of course.