In Internet marketing a squeeze page is a website page designed with the purpose of achieving a specific action. Usually this action is to sign up for further information or to buy a cheap product with the purpose of finding potential buyers of more expensive products and marketing those to the ‘list’ the squeeze page has generated.
Designing squeeze pages is a different art to designing regular user pages as the content is all built with one objective – the sign up. The heading has the purpose of making users want to read the page, the first line of the text gets them interested in reading more… and so on. Everything is designed to lead the user step by step until they fill in the form at the end of the page – a bit like a mail in order form seen in offline advertising.