The title tag is required for HTML documents and is extremely important for SEO. It simply defines the main heading/title of the page and the nature of the content for use in the browser title bar and on search engines. Typically less than seventy characters are used as this is the most that Google (the largest search engine) will display in their results pages.
It’s important to use relevant, keyword rich descriptions in your title tag. Including brands can also improve click through rates if it is a prominent brand that operates the site. Sites with good brands or relevant terms in their title tag tend to rank better. On top of this, many social media tools will use the title tag to name pages that people choose to share or link to. You will almost never get a better opportunity to make sure incoming shares and links have the correct anchor text than in this situation.
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<title>Awesome Internet Marketing Glossary</title>
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