Viral marketing takes advantage of the fact that when something really commonly shared and that catches the end users attention is created on the Internet it is often shared at such a fast rate that it spreads exponentially across domains, to e-mail inboxes and through social media sites. This type of spread is ‘spreading virally’ and viral marketing is a technique for taking advantage of this spread to communicate a key message, brand or simply to accumulate links and traffic to a specific page.
This is one of the most important modern methods of Internet marketing as it generates huge numbers of natural, high quality and context relevant links, shares and discussion about your product, service or page. This huge impact would be almost impossible to replicate using any automated link building software or mass submission of content due to the high quality and extremely fast generation of links. The natural search cues as well play a huge role as there will be a massive variety of sharing methods utilised – which again is difficult to replicate in any artificial way and extremely slow to replicate using non-viral engagement with customers and sites.