Web copywriting is the very specific skill of creating written content designed for consumption online whether on blogs, news sites or other resources. It has to be written in an engaging and interesting style, getting the message across using a reasonably short number of words – online attention spans are notoriously short with longer articles rarely being finished by users.
Not only does the skill include the ability to engage with users and pass on messages in a short space but it will often also include the demonstration of sound sales and marketing strategies seen offline. Tips and tricks that enable a good writer to drive a visitor from the headline to the opt-in marketing box or buy button at the end of a sales page are hugely important tools in the web copyrwriters arsenal.
As creating high quality content for websites has become more important from an SEO perspective as major search engines become better at identifying poor content, web copywriting skills are now in growing demand.