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E-Mail Auto-Responder (e.g. Aweber)

Whilst e-mail marketing isn’t the be all and end all of Internet marketing that it used to be there is no question that the money is in the list. Imagine you find a forum that is interested in your knowledge and you are trying to target users who are interested in your services. A great way to do this might be to give away a free e-book to everyone who subscribes to your mailing list. This provides you with an excellent list of individuals you can use to sell your premium offerings.

You may be tempted to send the e-mail out yourself from your own server or from a cheap/free auto-responder service. Here’s some reasons a premium service such as Aweber is more powerful:

• Delivery rates will be high – because of the way they force their users to manage their double opt in lists e-mail providers trust premium providers servers more and delivery rates to people’s inbox folder instead of spam will be much greater.
• Capacity to send huge numbers of e-mail without disrupting your server capacity or other services.
• Really nice tools allow you to segment your list. Imagine your a mortgage advice business and you send out a newsletter with four articles every week. One article is about rates going up – everyone who clicks through to this article can be put onto a list to target rate advertisements at to encourage them to fix now and avoid those rises. This is hugely more effective as it doesn’t put off the users on your list who have no interest in those ads – only the targeted users see them.
• Time! By being so efficient, easy to use and set up as well as segment and manage your lists the premium services let you focus better on running your business.

Twitter

One of the most popular forms of social networking for companies. The primary reason for this is that it allows your users to follow all your latest information. Because of the interactive nature of social media it allows them to ask questions (which might uncover flaws/improvements to your site or sales process) as well as re-share your posts with others.

Notice my comment above as it’s very important – the main benefit of using social media is to interact with your members, answer their questions and encourage them to share. An internet marketing Twitter account that only follows and is followed by other internet marketers might not be the most useful. Think of ways to encourage your members to follow you on Twitter and to share your posts – maybe a 10% discount on your book for a retweet!

WordPress

Unless your a Web Development guru you’ll find that WordPress is one of the most important internet marketing tools to familiarize yourself with in the early days as an Internet marketer. It’s easy to install on your sites, and once it’s up thousands of free templates are available from the Web. Heck there might even be millions of them and you can quickly learn the basics of customizing your own template and CSS.

One of the best things about WordPress is that it’s an open development project and is absolutely free for you to install and use on your business site. The back end is extremely stylish, modern and powerful complete with category and post management and a ‘what you see is what you get’ editor that competes with the best out there. There’s a reason so many companies have their sites on WordPress.  Actually there’s several but the main ones are cost, flexibility and power.

Hosting Provider (eg Hostgator)

Choosing a good hosting provider is extremely important. To be honest if you have the budget for it then a VPS (virtual private server) or an actual private server would be the ideal way to go. Your sites will be uninterrupted by other users activities improving load times and your end user experience will be a lot better and don’t forget the SEO benefits of having fast loading pages.

Initially however, your budget might not stretch to such extravagance so a cheaper package with a good provider would suffice. You will also see some ‘Internet marketing’ or ‘SEO optimised’ hosting packages advertised. These most often refer to packages where you will have different IP ranges allocated to the sites you host making these services most useful to advanced Internet marketers building blog networks or trying to build international links to their business.

Facebook, Google+

These social internet marketing tools are just as important to many businesses as Twitter. Initially they will require a lot more work and experience on your part. Facebook and Google+ users want a much higher level of interaction with people they follow – on Google+ you can’t even follow someone as a business unless they follow you first significantly hampering your efforts to grow circles. These two are listed together separately from Twitter as they require more finesse to get working.

Picking the right campaigns to target at these social networks can be crucial for your success – did you know women are more likely by a huge proportion to follow the brands they love than men. Take advantage by having a strong, female friendly presence online if you’re targeting these customers.

Spreadsheet

Not so much a tool you must get as one you already have but you must learn how to use. Internet marketing is a numbers game. You will need to be able to answer questions such as:

Banner A has 1,000,000 hits and a CTR of 0.03% to a product that converts at 4% and will cost $500. Is it cheaper to pay for clicks at $0.25/click or to buy the banner?

Having a bunch of spreadsheets set up to handle the common Internet marketing problems you face in your niche is going to be extremely helpful. Can you work out even if either of those two plans is profitable if a sale is worth $20 to you?

SEO Information Tool (Link Finders)

Analyzing your competition is one of the most important jobs when it comes to picking a target keyword and market. Once you take a look at a few of the sites and ads running on Google you’ll want to be able to find out how tough it’s going to be to climb that mountain. One of the key drivers of rankings alongside quality content is quality links to your site. Finding out the strength of your competition will help you plan your strategy.

A good tool is available free as part of the new Blekko search engine. With Yahoo! Site Explorer winding down and not particularly high quality in the first place, familiarizing yourself with the new free link information and SEO provider on the block is definitely a good plan. Naturally there are many paid for solutions which you can pick up as you become more experienced at using the information and start to plan your attack on more challenging projects.

Web Analytics Tools

Test, test and then test some more is the only way to fully optimize your online campaigns. Having a landing page that converts as little as 0.1% better can be worth a fortune if you have a high level of traffic over a long period of time. Good analytics tools such as Google Analytics will allow you to not only monitor your visitors usage patterns (which pages they read, in what order etc) but also enables users to do split and conversion testing. For the paranoid amongst you who don’t trust Google there are of course many paid alternatives!

Video Tools – YouTube, Webcam & Screen Recording

To give you value for your 10 tips I’ve put another few together. Everything to do with making videos for your campaigns. Everything can play YouTube videos now including mobile phones, tablets and televisions. What’s more people love to share them with each other, embed them on their own websites and blogs as well as talk about them at work. The most successful viral campaigns could lead to your video being shared millions of times. Having a smiling face explain the intricacies of a complicated product can be extremely powerful on your website – especially if you operate in a niche where trust is more important.

Your Phone

Many would be Internet marketers fail to get the traction they need because they forget there’s a real world out there. Some potential customers, business partners and employees might find you and drop an e-mail over through your contact form. Much more likely, however, is that you’ll have to be proactive and contact some of these parties. If you think you can generate four new classes for a Karate school as an Internet marketing project pick up the phone and make that sale!